Video Marketing Campaigns

When you’re ready to take your marketing campaign to the next level, it’s time to think video marketing…

The trend to include video in strategic marketing campaigns is paying dividends for smart businesses throughout WA. Why? because video is by far the most versatile and profitable medium to market your products and services. Video encourages visitors to spend more time on your site by holding their attention. This increases exposure to your products or services and starts to build trusted relationships between visitors to your website and your brand.

Search engines love video… well to be precise, Google loves video and that’s important. Why? because a well-made video, signals that your website has good content and as you know, good content ranks highly. Since Google acquired YouTube, the value of video and how it influences your search engine ranking has grown exponentially.

In this ever-changing, fast paced world, it’s harder than ever to keep customers engaged which is where video comes into its own. Why? because video content is more likely to attract visitors, fire up emotions and prompt them to take action. Once connected, it’s far easier to convert an enquiry into a sale.

The most successful video marketing campaigns include multiple videos. Why? firstly, they refresh your web content which engages search engine algorithms. Secondly, they showcase or promote new or different aspects of your business. Finally, a well scripted video allows you to communicate directly with the viewer, one to one.

Whether you want a flag ship video which provides an in-depth review of your business, or a suite of shorter more targeted videos which can be used across multiple platforms throughout the year, talk to the expert team at Buffalo Film Studios. Why? because they have the skills to produce top quality videos at affordable rates, and they can show you how to increase your outreach, and maximise your return on investment by using video as part of your strategic marketing campaign.